Syllabus (According to professional activity)

IMAGE ADVICE AS PROFESSION

Thematic unit 1: Image Advice

.Purpose and goals of the image advice
.Method of Image Advice
.Elements to be treated

Thematic unit 2: Image Advisor

.Skills and knowledge of the Image Advisor
.Image advice and technical performance

Thematic unit 3: Structure and organization of the profession

.Process and order of the Advice .Forms and prints

FOUNDATIONS OF THE IMAGE ADVICE

Thematic unit 4: General aspects

.Senses and communication
.Standardization and individualization
.Interpretation and characterization
.Non temporality and fashion

Thematic unit 5: Basic concepts

.Color treatment
.Types and proportion
.Volumes
.Shapes
.Movement
.Sound

Thematic unit 6: Practical concepts

.External image
.Style: sophistication
.Expression
.Elegance
.Attitude
.Aptitude
.To know how to be and good presence

TECHNICAL PERFORMANCES

Thematic unit 7: Aesthetics

.Hygiene and beauty habits
.Treatments for lack of aesthetics and/or pathologies
.Aesthetic medicine
.Semi-permanent or permanent solutions.

Thematic unit 8: Make-up

.Make-up and characterization
.Different types of make-up for different styles
.Color applied to make-up
.Volume applied to make-up
.Semi-permanent and permanent solutions
.Camouflage

Thematic unit 9: Hairdressing

.Haircut as identifier of style
.Hair volume: horizontal and vertical view
.Color: Technical possibilities
.Characterization and/or beauty- versatility

Thematic unit 10: Style in the attire

.Textures and colors
.Volumes and shapes
.Correcting lack of aesthetics
.Conditioning of the style and elegance concepts
.Accessories

COMMUNICATION AND EXPRESSION

Thematic unit 11: Communication

.Image codes
.Messages definition
.Channels selection

Thematic unit 12: Oral Expression

.Language and vocabulary
.Modulation of words and phrases
.Constraint of the personal tone
.Speech
.The contents of oral expression

Thematic unit 13: Written Expression

.Rules of written communication
.Contents and punctuation
.Presentation

Thematic unit 14: Body Expression

.Role-play
.Importance of gestures and face expression
.The body: front and side expression
.Psychomotricity in adults

Thematic unit 15: Visual and Hearing Expression

.Global language of the body
.The style of the external image
.Elegance of the expression

PROTOCOL AND SOCIAL SKILLS

Thematic unit 16: Protocol

.Legislation
.Proper order
.Treatments

Thematic unit 17: Basic Social Skills

.Golden rules
.Method
.Behavior in the table and similar acts
.Treatments and greetings

Thematic unit 18: Special Social Skills

.Current issues and knowledge
.Social conversation
.The concept of knowing “how to be there”

Thematic unit 19: Social-Professional Skills

.Rules and habits of the sector
.Keeping your own style
.Ethics

THE IMAGE OF AN IDENTITY AND THE COLLECTIVE IMAGE

Thematic unit 20: Institutional- Business Image

.Company policy
.Participation of image in the structure
.Total quality of the image and Quality Assurance

Thematic unit 21: Corporate Image

.Logo and brand identification
.Stationery
.Publicity

Thematic unit 22: Collective image

.Motivation, influence or imposition
.Global external image or image per department
.Expression and communication

THE IMAGE THROUGH THE AUDIO-VISUAL MEANS

Thematic unit 23: Hearing means

.Sounds and language
.Voice and modulation: speech
.Description as visual substitute

Thematic unit 24: Visual means

.Plain effect and perception of volume
.Light and color
.Snapshot
.Expression and movement

Thematic unit 25: Audio-Visual Means

.Complexity of image
.Shots and their direction

Requirements: Minimum age 18. Aptitude Test.