PERSONAL IMAGE SUPERIOR SCHOOL

Course in Image Consultancy Technician (Evening-Night)

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QUALIFICATIONS: Degree Cazcarra

Duration: 4 months

Timetable: Tuesday and Thursday from 19:00 h to 21:30 h.

Material: 3 basic textbooks in Image consultancy and a Kit of make up.

Optional purchase: Coloured banners and CD colour test.

PROGRAM

Unit 1. Image consultancy

• Object, objetives and purpose.
• Method of the Image Consultancy.
• Elements to be worked.

Unit 2. The Image consultant

• Capacities and knowledge.
• Image consultancy and technical carry out.

Unit 3. Structure and organisation of the profession.

• Process and order of the Consultancy.
• Forms.

Unit 4. The general concepts

• Feelings and communication.
• Standarisation and individualisation.
• Interpretation and characterisation.
• Timeless and fashion.

Unit 5. Basic concepts

• The treatment of colour.
• Shapes.
• Tipologies and proportion.
• Movement
• Volume.
• Sound.

Unit 6. Practical concepts

• The external image.
• Expression.
• Elegance.
• Attitudes.
• Aptitudes
• Savoir faire and good presence.

Unit 7. Aesthetics

• Hygiene and beauty habits.
• Inestetisms and/or pathologies treatments.
• Aesthetic medecin.
• Permanent or semi-permanent solutions.

Unit 8. Make up

• Make up and characterization.
• Different kinds of make up for different styles.
• Colour and volume applied to make up.
• Permanent or semi-permanent solutions.
• Camouflage.

Unit 9. Hairdressing

• Haircut as a style identifier.
• Hair volume: horizontal and vertical level.
• The colour: technical possibilities.
• Characterisation and/or beauty.
• The versatility

Unit 10. Dressing stylism

• Textures and colours.
• Volume and shapes.
• Correction of inestetisms.
• The complements.
• Condicionings of the concepts of style and elegance.

COMUNICATION AND EXPRESSION

Unit 11. Comunication

• The codes of the Image.
• The selection of channels.
• The definition of messages.

Unit 12. Oral expression

• The language.
• The vocabulary.
• The modulation of words and phrases.
• The conditioning of the personal timbre.
• The declamation
• The oral expression content.

Unit 13. Written espression

• Written communication rules.
• The content.
• Punctuation.
• Presentation.

Unit 14. Body language

• Drama.
• The importance of the gesture.
• The importance of the facial expression.
• The body: frontal and lateral expression.
• The psycomotricity in adults.

Unit 15. Visual and auditive expression

• The global body language.
• The style of the external image
• The elgance of expression.

Unidad 16. Protocol

• Legislation.
• Order of origin.
• Treatments.

Unit 17. Basic social skills

• Golden rules.
• The method.
• Behaviour at the tables and similar acts.
• Treatments and greetings.

Unit 18. Particular social skills

• Present time and knowledge.
• Social conversation.
• The concept of behave onself.

Unit 19. Social-professional skills

• Rules and habits of the field.
• The maintenance of oneself style.
• Ethics.

Unit 20. Institutional and Business Image

• Company phylosophy.
• Image intervention in the structure.
• Total quality of the image and quality control.

Unit 21. Corporative image

• The logo.
• The identification of the brand.
• The stationery.
• Advertising.

Unit 22. Colective image

• Motivation, induction or imposition.
• Global external image or by departments.
• Expression and communication.

THE IMAGE AND AUDIO-VISUAL MEDIA

Unit 23. Auditive media

• Sounds and language.
• The voice and its modulation: the declamation.
• The description as substitute of the visual.

Unit 24. Visual Media

• The flat effect.
• The perception of the volume.
• The light and the colour.
• The snapshot.
• The expression.
• The movement.

Unit 25. Audio visual media

• The complexity of the image.
• The takes and their direction.
• The colour and the light in movement.
• The expression and the movement and their duplicator effect.